Freeosk.
Freeosk is in the business of immersive brand discovery by combining product sampling and merchandising with digital media advertising. Located in several major grocery retail stores, including Sam's Club and ShopRite, Freeosk partners with CPG brands and helps get their products into the hands of identifiable shoppers.
During my time as Freeosk's Senior Copywriter, I worked on email, social media captions, onscreen video, as well as internal initiatives including new Freeosk offering pilots and contingency plans for when machines did not have samples.
Contributions: copywriting, brand voice development, creative strategy, scriptwriting, concept development, as well as proofing, editing, and creative direction for junior and mid-level writers.
video.
A free sample program run for Sam's Club Freeosk locations in October 2021. I wrote onscreen and voiceover copy.
A content program run for Sam's Club Freeosk locations, sponsored by Reese's and YooHoo. I wrote onscreen and voiceover copy.
A free sample program run for a trial at CVS Freeosk locations with Garnier Whole Blends Miracle Nectar Leave-In.
social.
email.
An email from Freeosk advertising the bubly variety pack to Sam's Club shoppers.
An email featuring a Keurig brewer and K-Cup® Pods, as well as Swiss Miss K-Cup® Pods, sent during the 2021 holiday season.
An email from Freeosk promoting a discount on Vital Proteins Collagen Peptides to Sam's Club shoppers.