AT&T.
During my time at Epsilon, I worked on several AT&T lines of business. This included DIRECTV, AT&T Wireless, AT&T Internet, in-car WiFi, and the It Can Wait campaign across direct mail, email, and bill media.
I was able to work with best-in-class art directors and creative directors to concept and develop emails and direct mail pieces that became top performers for the AT&T brands. I was also given the opportunity to present creative concepts in client presentations.
Contributions: copywriting, conceptual thinking, client presentations, and creative strategy.
email.
A localized special offer email promoting free home internet for life with the purchase of AT&T wireless service.
An email featuring a full programming takeover from the Star Wars movie Solo, used to promote DIRECTV service to AT&T customers.
Touch 1 of a multi-touch email campaign for the AT&T It Can Wait initiative.
An email encouraging customers to reengage their in-car WiFi service from AT&T.
direct mail.
Concept: Big screen to small screen
Chosen Concept: More — All with DIRECTV
