Jack Black.
Jack Black (not the actor!) is a prestige brand known for their luxury, efficacious skincare, hair care, and grooming products for men. In fact, they are the #1 best-selling men’s skincare brand in the U.S., available online and in premium retailers like Sephora, Macy’s, Nordstrom, and more.
During my time as Jack Black’s lead copywriter, I’ve had the pleasure of working on a wide range of projects, including marketing emails, paid social media assets, large-scale campaigns, new product and set launches, and much more. One such project that I’m incredibly proud of is the Epic Moisture® product launch. This duo of products was a huge launch for the brand — the Ultimate Nourishing Oil was a rename/repackage of an existing beloved JB product, while the Hydration Booster Serum was completely new for the brand. Overall, the gorgeous photography paired with bold copy and design choices made for an impactful and successful launch.
Contributions: copywriting, creative strategy, campaign messaging strategy, and copy editing.
also…
In addition to this product launch, I’ve worked on lots of exciting projects during my time at Edgewell, including a new Fragrance Finder page for Jack Black. Want to see additional JB work? Please don’t hesitate to ask, I’m happy to share.
pre-launch assets.
Banner added to the bottom of several marketing emails.
Homepage banner encouraging customers to get on the waitlist.
launch emails.
Primary launch email detailing each of the new Epic Moisture® products and what they should be used for.
Sent to customers who had previously purchased MP 10® so inform them of the new Ultimate Nourishing Oil with the same formula.
Sent to customers who had previously purchased Jack Black’s CBD + HA Serum, that had recently been discontinued. While the Hydration Booster Serum isn’t the same formula, the hope was that there would be crossover appeal.
additional launch assets.
Paid social media asset to announce the Epic Moisture® launch.
Homepage banner to announce the Epic Moisture® launch.